Challenge: A rapidly growing online retail business was struggling with its existing platform, which had been built on outdated technology. As user traffic increased and the product catalog expanded, the platform became slow, unresponsive, and incapable of handling peak loads. Additionally, the website lacked mobile responsiveness, leading to a poor user experience on mobile devices. The business needed a solution that would scale with its growth, improve performance, and cater to mobile users.
Solution: Our team undertook a complete overhaul of the platform, migrating it to a modern, scalable tech stack. Key aspects of the solution included:
- Scalable Architecture: We introduced a microservices-based architecture, allowing the system to efficiently manage increasing traffic and workloads.
- Mobile-first Redesign: A fully responsive front-end was developed to deliver an optimized user experience across all devices.
- Performance Optimization: Through the use of server-side rendering and a CDN, we significantly improved page load times.
- Real-time Features: Integrated real-time stock updates and order tracking using WebSockets, enhancing the customer experience.
- Enhanced Security: Implemented security best practices, including secure payment processing and user authentication.
Results:
- 45% Faster Page Load Times: Enhanced caching mechanisms and CDN integration led to faster loading speeds.
- 300% Traffic Capacity Increase: Scalable infrastructure supported rapid business growth without service disruption.
- 60% Growth in Mobile Sales: The mobile-first approach led to a significant increase in mobile transactions.
- Reduced Cart Abandonment: Real-time stock updates and a seamless checkout process reduced cart abandonment by 25%.
Technologies Used:
- Frontend: Angular, CSS3, HTML5
- Backend: Node.js, Express
- Database: MongoDB
- Hosting & Services: AWS EC2, S3, CloudFront, API Gateway
